Utilizing brochures to market one’s brand is incredibly effective and versatile. Not only are they fairly simple to produce, but they are cost effective and easy to distribute. They are worth considering when developing your brand’s marketing strategy. Here are some tips to help your brochures stand out from the crowd. Know Your Brand/Audience: Before … Read More >
Among other purposes, a logo is important because it allows businesses an additional way of differentiating their products and services from competitors in addition to packaging, advertisements. etc. It communicates the ownership of a particular good or service and is essential for the majority of brands. Here are some qualities that make a logo effective. … Read More >
Many businesses struggle with their marketing in the New Year because most have allocated their year-end fill to Christmas and other holidays. While you definitely should continue with your direct mail and other campaigns, you have the opportunity to increase your brand’s presence and close more sales down the road by leveraging these marketing tips. … Read More >
Brand awareness is how familiar consumers are with your brand name, characteristics, logo or anything else that might be associated with it (including your goods and services). It is especially important when your brand hasn’t been around for a long time and you are trying to increase familiarity and growth as well as trying to … Read More >
First and foremost, CONGRATULATIONS! Starting a small business is no easy feat; or decision for that matter. I’m sure at this point, you’ve already gone through a wave of emotions ranging from get rich fantasies to full blown anxiety. Don’t worry, it’s completely normal! But now that you’ve officially decided to move forward, the hard … Read More >