To date, Instagram is one of the largest social media networks on the Internet. After being acquired by Facebook in 2012, Instagram has continued to improve and refine itself through the years. Not familiar with Instagram? In a nutshell, it’s a photo and video sharing service where one can view others’ posts and engage (e.g. … Read More >
Are you wondering what has the potential to make your print marketing more effective? Personalization is the key to keeping customers talking about your business (no matter the size). Creating relevant content and messages for a particular audience is the core of marketing, but it can seem like a daunting task. Technology and the internet … Read More >
Utilizing brochures to market one’s brand is incredibly effective and versatile. Not only are they fairly simple to produce, but they are cost effective and easy to distribute. They are worth considering when developing your brand’s marketing strategy. Here are some tips to help your brochures stand out from the crowd. Know Your Brand/Audience: Before … Read More >
Though the majority of business today is conducted digitally, the business card is still an essential when forming business relationships face-to-face. You go to a trade show and exchange business cards.. what happens when you get back to the office? The truth is that 88% of business cards end up being thrown in the trash … Read More >
Email holds one of the top positions for influential sources of information, and has for quite a while. With an average ROI of 3,800% and 3.7 billion users globally, it is predicted to grow significantly in the coming years. Though these statistics are great for email marketers, competition is high and it is easy to … Read More >
Among other purposes, a logo is important because it allows businesses an additional way of differentiating their products and services from competitors in addition to packaging, advertisements. etc. It communicates the ownership of a particular good or service and is essential for the majority of brands. Here are some qualities that make a logo effective. … Read More >