If done correctly, email marketing and social media can work together in tandem to increase leads as well as develop brand awareness with your target audience. Upon primary examination, many feel as if e-blasts and social media marketing are on completely different ends of the spectrum. This is untrue as they undoubtedly have the potential … Read More >
Many small business owners find the concept of email marketing daunting. If you don’t consider yourself a writer, the thought of sending an email to an entire list is scary! Luckily, the perfect email marketing campaign consists of more than just writing. Here are some tips for business owners to create an effective email.Start With … Read More >
Just like the content itself, the subject line for your email campaign should be carefully considered. Even if you created the best email, if nobody opens it, you’ll never be able to accomplish the goals behind your campaign. Here are some tips to help you create an email subject line that resonates and encourages readers … Read More >
Email holds one of the top positions for influential sources of information, and has for quite a while. With an average ROI of 3,800% and 3.7 billion users globally, it is predicted to grow significantly in the coming years. Though these statistics are great for email marketers, competition is high and it is easy to … Read More >
It is crucial for most modern businesses to make the most of their digital marketing strategy. The success of your brand depends on it and the correct type of strategy can lead to higher new customers, long term growth and higher sales. Traditional online advertising is a thing of the past because it is considered … Read More >