Instagram Stories in Your Marketing Strategy
Instagram Stories are quickly becoming one of the best channels to build brand awareness, build strong relationships, increase your consumer engagement, and bring light to your company and what you offer! Consider adding Instagram Stories to your strategy ASAP.
What are Instagram Stories?
Instagram Stories are vertical photos or videos, up to 15 seconds, that are only available for viewing up to 24 hours after being posted. Unlike the normal feed, Instagram Stories offer a wide variety of tools that encourage interactivity among followers.
Are They Effective?
Over 500 million Instagram users have started sharing content via IG Stories, increasing the amount of time spent in-app per day to an average of 30+ minutes. Instagram Stories have fueled the growth of many brands by increasing brand awareness, growing traffic to websites, and encouraging sales without taking up too much time on the average person’s dwindling attention spans.
What to Post?
The story feature is great for showing a behind-the-scenes look inside your business, announcing updates, announcing new products/services, or sharing fun content that you don’t necessarily want to post on your actual feed. Since nothing is permanent here, you have the ability to experiment and have fun with your posts!
Tips & Tricks!
Jazz up your post by adding fun stickers. Instagram releases unique new stickers daily. Add a location so when others see your story, they can click on your location and see other photos and Stories happening around you. You can use hashtags for a similar effect. Poll stickers can add a two-option poll for followers to engage with your content. There are endless customizations you can create on your stories, from mentions, to giphys, creative fonts, and so much more.
It’s time to implement IG Stories into your strategy and create killer posts that your followers will love. There are tons of creative ways to make your stories fun and interactive for everyone to enjoy!