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How to Captivate Your Audience With Infographics

Infographics are one of the most appealing forms of visual content. This is because infographics help present complex information in a visually appealing and clear manner, assisting one’s target audience in the understanding of sophisticated topics. Here are some tips to help you add value to your infographics, thereby increasing engagement and brand awareness.

Consider Your Audience: With any effective piece of content marketing, you have to design with your target audience in mind. You may design an excellent infographic, but it will fail to perform if it doesn’t resonate with your audience. For example, if your target audience is older, you may want to consider the legibility of your typeface.

Show, Don’t Tell: With the infographic medium, it is more effective to demonstrate your point icons or images than it is to write it out. Infographics need to be just that — graphic. Even if it is in a foreign language, if visually effective, an infographic can still potentially convey its message.

Consistent Branding: The whole point of an infographic is that people will be interested enough to share it, eventually giving your brand exposure. Be sure to include your logo and/or website so your efforts aren’t in vain.

Keep It Simple: You want the content within your infographic to be harmonious. This can be achieved in several ways. First, limit your color palette and make sure the colors you end up using are compatible. Though you definitely want your infographic to be visually striking, you want it to be easy on the eyes. When it comes to text, break it up into bite-sized morsels. Displaying a proper hierarchy among your text will help the reader determine what’s important, what they can quickly scan and more. Whitespace is essential in infographics.

Call-To-Action: A fatal flaw common in infographics is the failure to include a call-to-action. Consider the next logical move for the reader with your brand. Are they looking for more information or wanting to speak to someone? Consider creating a visual button or adding a shortened URL, increasing the ease at which the reader can take the next step.

For all your print and digital marketing needs, contact IAS Marketing Services at 941.921.5027
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