Direct Mail Marketing: 4 Reasons Why it Still Works
Have you ever considered running a direct mail campaign? Nowadays, it doesn’t even cross most people’s minds. Why use this dinosaur marketing method when digital marketing is quicker, more efficient, and cheaper? Well, let’s jump in…
Direct Mail is Memorable
In today’s digital age, we are seeing more ads a day than we know what to do with. You can’t scroll on social media or watch a video on YouTube without being bombarded by advertisements. Now the question is, how many of those ads do you actually pay attention to? How many of those ads do you remember at the end of the day? Chances are, not many.
Direct mail, however, is tangible. It can hang around on someone’s kitchen counter for a long time, creating a constant impression on them. The customer has to physically grab the postcard out of their mailbox and look at it before deciding whether or not to throw it away. This is your chance to get personal in your direct mail marketing, so your efforts don’t end up in the trash.
Direct Mail Excites People
When email first emerged, everyone was super excited to be receiving this digital form of mail. People used to dread checking their mailbox as it was usually just filled with bills. Fast forward to today, the roles have been reversed. Nowadays, people dread checking their email and are excited to receive physical mail. Studies show that a bit of dopamine actually gets released when we receive personalized mail. By creating that emotional connection, you are already one step closer to getting a new customer.
Direct Mail is for All Age Groups
Did you know that 25% of people age 65 and older are not online? If you are targeting the elderly, your digital marketing efforts wouldn’t be very effective. Everyone, from toddlers to seniors, check their mail.
Direct Mail Increases Brand Awareness
Have you ever heard of the rule of seven? This is one of the oldest marketing concepts around. The rule of seven states that a potential customer has to see or hear your marketing message at least seven times before remembering you or taking action on whatever you are selling to them. Direct mail campaigns are one of the most effective ways to consistently get your message across so people will remember you and your brand.
Even with the rise of digital marketing, direct mail should still be a key arsenal in your marketing tool belt. With more people utilizing digital ads, you have less competition in the direct mail realm. Remember to stay consistent, get personal, think outside the box, and your direct mail campaign will be successful in no time.