Advice, Branding, Marketing0
Are Promotional Products Still Effective?
With digital marketing on the rise, we can’t help but wonder, are promotional products still effective? The answer is YES! People will always love free things (and love you for giving them out)!
What Are Promotional Products?
A promo product is any item branded with the company’s logo and used to promote the business. This can be anything from apparel and tote bags to pens and cups. According to a 2019 study by ASI, nearly 9 in 10 consumers report owning a branded writing instrument as well as branded drinkware. That means just about every house in America has at least one promo item!
Promo Products Are Cost-Effective
While we are in the world of Facebook and Google Ads, digital marketing can be very costly. Promo products are cost-effective while still delivering an impressive ROI. A logoed pen that costs you $1 has an average cost-per-impression of less than 1/10 of a cent! That is the kind of figure that is sure to impress any business owner!
Promo Products Drive Brand Awareness
If you want to get your name out there, promo products are the way to do it. Promo items are crucial in building brand awareness and drawing in potential customers. Promotional t-shirts generate an average of 3,400 impressions throughout their lifetime and are kept for an average of 14 months. Think about your wardrobe, I bet you have at least one free promo t-shirt in there. And even if you only wear that t-shirt around the house, it’s still being seen. Whether it be by your family or the pizza delivery man, that t-shirt is still making lasting impressions on multiple people!
Promo Products Function as Useful Business Cards
Nowadays, functional business cards (such as USB drives) do exist, but they are expensive and few-and-far-between. Promo products are so successful because they are useful while still putting your company’s information into the hands of potential customers. No one can ever have too many pens, cups, or t-shirts!
Need ideas to build brand recognition? Shop our promo site with thousands of different items to choose from!