5 Reasons Why Branding is Essential
Branding…we’ve all heard of it, but what is it exactly? You’ve got a logo and some signature colors, so you’re branding is done, right? WRONG! Branding goes so much further than that! Your brand is your identity; it includes everything from your logo, to your tone on social media, to your customers’ experiences. Here are the top five reasons why branding is so crucial to your business.
You will be instantly recognizable and memorable.
According to the rule of seven, potential customers need to see or hear your message at least seven times to remember or take action on it. If you are constantly changing your look and message, no one is ever going to remember you, let alone do business with you.
Your branding is what sets you apart from your competition.
There are 7.9 billion people in the world, but there is only one you. Anyone can copy the products or services that you offer, but no one can copy the personality and originality that you bring to your business.
Your customers will always know what to expect.
Branding is all about one of our favorite words: CONSISTENCY! Think about your favorite restaurant and ask yourself why you like it so much. Is it because you know you are going to have a good experience every time you go? That’s consistency!
Branding builds loyalty.
If your customers have a great experience with your business, they are bound to come back. Branding allows you to get personal and build real relationships with your customers.
Your brand motivates and guides employees.
Your employees want to feel that they are a part of something bigger than just a job. Would you rather work in a cookie-cutter, neutral-colored cubicle or in an office that’s decked out with company colors, swag, and high office morale? Of course, you would choose the latter!
These are only a few of the reasons why branding is key for the success of your business. Create a brand that people care about and want to support no matter what. Need help with your branding? Not sure where to begin? Let #teamIAS help! Contact us today for a free consultation.