What To Include in Your 2023 Marketing Budget
Did you know that, depending on your industry and goals, you should spend anywhere from 5-25% of your budget on marketing? While allocating your budget, it’s important to think about the goals of your marketing strategy. That way, you can make sure you’re spending your marketing budget in a way that will help you achieve the greatest return on investment.
Here is what we, as a marketing agency, think you should include in your 2023 marketing budget:
Organic Social Media Marketing
There is a lot to be said about quality, organic social media content. Sure, you can spend hundreds of dollars on a paid Google ad, but in the long run, it’s the consistency that comes with organic social media posting that will increase your SEO. You have to commit to creating and posting quality content, multiple times a week. If you don’t have the time or willingness to do it, outsource!
Networking Events & Organizations
It’s 2023, and in-person networking events are back in full swing! See what your local networking associations have to offer and, before joining one, figure out which one best aligns with your goals. Those associations’ events will allow you to meet other business owners, vendors, and possible customers outside of a typical business setting.
Invest in A Quality Website
It is no longer good enough to have a website just to have it. We know by now that in order for your business to seem legitimate, you must have a website. However, nowadays, having a poor-quality website could actually harm your image more than having no website at all. A well-designed website can help you build trust with potential customers, provide valuable information about your products and services, and create a user-friendly experience for visitors.
To make sure you get the most from your website investment, it is essential to find a web designer or developer with the experience and expertise to create a website that meets your needs. By selecting a professional website designer or developer, you can ensure that your website is built with the latest web technologies, is optimized for search engine visibility, and provides a great user experience.
When determining what to include in your 2023 marketing budget, it’s important to consider your goals and objectives for the upcoming year. Consider what channels will help you reach those goals, such as social media advertising, direct mail, in-person events, email marketing, etc. Don’t forget to set aside some funds for testing and experimentation, as this is an important part of any successful marketing strategy. With these pieces in mind, you’ll be well on your way to creating a comprehensive budget that will help you reach your marketing goals in 2023.
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