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Tips For More Interesting Social Media Posts

For years, sharing unique content and reposting content you've curated and deemed valuable have been essential in the social media marketing mix. However, given the daily avalanche of "clickbait", Facebook's changing algorithms and in the interest of increasing page engagement, you may want to consider other approaches. Here are five content ideas that have the potential to make your social media posts more interesting.

Utilize Videos: Video continues to dominate the web and every single social media platform has become a viable channel for video. Many avoid video because they feel they lack the skills to shoot steadily and edit professionally. Start with short clips and take advantage of the plethora of free editing software available.

Go Live: Research has indicated two of the top four things consumers wish to see from brands are live video and user-generated content. Not only do platforms like Facebook and Instagram offer live video streaming, but there is software that allows you to livestream your webinars to Facebook and YouTube, ultimately increasing your following and engagement.

Think Small: It is commonplace to repurpose content. Extract a small (yet purposeful) piece of something you've created in the past such as an infographic, blog post, or video and share it to your social media.

Use Polls: Not only does this encourage engagement with your page, but it is a great way to get feedback from your audience. Instagram offers very visual and interactive polling features within Stories.

Go Behind the Scenes: One method of increasing engagement is by making a personal connection. You can portray your company to be fun and more human by creating content featuring employees, their interests, office antics and more. Remember to just pull back the curtain and have a good time!

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