Social Media Archives - IAS Marketing Services

5 Easy Marketing Tips for New Businesses

The world of business is cut-throat and up to 50% of new companies and startups fail within the first five years. What are the keys to achieving success when starting a new business? Among hard work and commitment to steady growth, having a well-rounded marketing plan is critical. Providing your new business with the proper … Read More >

Top Local Marketing Tips

Local businesses face different challenges than larger, national ones when it comes to marketing themselves. Maximize your local visibility by utilizing these five marketing tips for small businesses. Send Postcards: Direct mail is still a proven way to let local customers know about your business. Start with creating a list of viable prospects in your area … Read More >

Market to Affluent Prospects on Social Media With These Steps

The prevalence of information about setting your business up on any social media platform is staggering. Here are some tips you’ll want to follow, regardless of which platform(s) you choose. 1. Be Thorough: Those on the higher end of the socioeconomic spectrum search for businesses on social media. Offer them a convenient method to obtain … Read More >

Importance of Reviews on Social Media

Company reviews on social media are more important now, than ever before. Consumers are doing their research before they decide to do business with you and an astonishing 90 percent of respondents who remembered reading online reviews claimed that positive reviews influenced buying decisions. Additionally, positive reviews on Google Business have the potential to increase … Read More >

Digital vs Print Marketing- Which is Best?

In an increasingly digital world, many brands are utilizing digital marketing strategies as the primary way to connect with audiences. The reality is that traditional marketing tactics are still effective- especially when used in combination with digital tactics. So how does one develop a plan that maximizes the effectiveness of each channel? First, in order … Read More >

5 Marketing Trends To Watch For in 2019

The boom of content marketing and its ever-changing nature forces us to constantly be on the lookout for the latest trends. Here is a list of five marketing trends to watch for this year. Multicultural Marketing: For many companies, diversity and inclusion is one of the most pressing and difficult issues to overcome. There are … Read More >

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