small business marketing Archives - IAS Marketing Services

5 Social Media Campaign Ideas to Try in 2020

In marketing, paying attention to different social media trends is important, especially because 45% of the world population is active on social media. Although every social media campaign can’t reach the same amount of attention as the ALS Ice Bucket Challenge, for example, there are several things you can try to improve your social media … Read More >

5 Holiday Marketing Tips for Small Businesses

With Halloween behind us and Thanksgiving and Christmas quickly approaching, it’s time to deck the halls and be merry! It’s evident that this time of the year is filled with holiday marketing campaigns as far as the eye can see. You already know that this is the time to take advantage of the “season of … Read More >

How To Use Instagram For Business

To date, Instagram is one of the largest social media networks on the Internet. After being acquired by Facebook in 2012, Instagram has continued to improve and refine itself through the years. Not familiar with Instagram? In a nutshell, it’s a photo and video sharing service where one can view others’ posts and engage (e.g. … Read More >

Benefits of Using Facebook Ads For Your Small Business

If you’re a business located in the United States, your customers are most likely on Facebook. This is also true for most other countries. Facebook has more than two billion active users every day. If done properly, Facebook Ads can be a very effective marketing tool for your brand. Here are some benefits of utilizing … Read More >

5 Fall Marketing Tips

Now that the “back to school” has come and gone, it’s time to reconsider your marketing plan for the upcoming season and its holidays. Ready to make the best of the changing seasons (or lack thereof depending on where you live) with a new marketing plan that brings prospects and old customers in during the … Read More >

DOs and DON’Ts of Direct Mail

Direct mail marketing to potential customers can be incredibly effective and lucrative if done properly. Here are several tips to make sure you get the biggest ROI from your direct mail campaign. Don’t Clutter Your Direct Mail: There’s nothing worse than overwhelming your direct mail recipient with a ton of words, figures and calls to … Read More >

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