Marketing Archives - IAS Marketing Services

Top Local Marketing Tips

Local businesses face different challenges than larger, national ones when it comes to marketing themselves. Maximize your local visibility by utilizing these five marketing tips for small businesses. Send Postcards: Direct mail is still a proven way to let local customers know about your business. Start with creating a list of viable prospects in your area … Read More >

Market to Affluent Prospects on Social Media With These Steps

The prevalence of information about setting your business up on any social media platform is staggering. Here are some tips you’ll want to follow, regardless of which platform(s) you choose. 1. Be Thorough: Those on the higher end of the socioeconomic spectrum search for businesses on social media. Offer them a convenient method to obtain … Read More >

5 Blogging Tips for Beginners

Having a blog is a valuable tool because it can help you develop an online presence, attract leads and engage with your audience. It usually consists of a series of editorial content that demonstrates industry expertise. Blogging can also assist with driving traffic to your website and convert that traffic into leads. Here are some … Read More >

5 Marketing Trends To Watch For in 2019

The boom of content marketing and its ever-changing nature forces us to constantly be on the lookout for the latest trends. Here is a list of five marketing trends to watch for this year. Multicultural Marketing: For many companies, diversity and inclusion is one of the most pressing and difficult issues to overcome. There are … Read More >

5 Reasons You Need a Social Media Expert

As of 2017, there were more than 5 million brands advertising on Facebook. It has become clear over the past several years how integral advertising on Facebook and other platforms has become for businesses. The social media landscape is ever-changing, as updates have indeed become abundant and quick. Whether you outsource to an agency or … Read More >

Importance of Personalization in Marketing

Are you wondering what has the potential to make your print marketing more effective? Personalization is the key to keeping customers talking about your business (no matter the size). Creating relevant content and messages for a particular audience is the core of marketing, but it can seem like a daunting task. Technology and the internet … Read More >

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