direct mail Archives - IAS Marketing Services

5 Fall Marketing Tips

Now that the “back to school” has come and gone, it’s time to reconsider your marketing plan for the upcoming season and its holidays. Ready to make the best of the changing seasons (or lack thereof depending on where you live) with a new marketing plan that brings prospects and old customers in during the … Read More >

Top Local Marketing Tips

Local businesses face different challenges than larger, national ones when it comes to marketing themselves. Maximize your local visibility by utilizing these five marketing tips for small businesses. Send Postcards: Direct mail is still a proven way to let local customers know about your business. Start with creating a list of viable prospects in your area … Read More >

DOs and DON’Ts of Direct Mail

Direct mail marketing to potential customers can be incredibly effective and lucrative if done properly. Here are several tips to make sure you get the biggest ROI from your direct mail campaign. Don’t Clutter Your Direct Mail: There’s nothing worse than overwhelming your direct mail recipient with a ton of words, figures and calls to … Read More >

Digital vs Print Marketing- Which is Best?

In an increasingly digital world, many brands are utilizing digital marketing strategies as the primary way to connect with audiences. The reality is that traditional marketing tactics are still effective- especially when used in combination with digital tactics. So how does one develop a plan that maximizes the effectiveness of each channel? First, in order … Read More >

Importance of Personalization in Marketing

Are you wondering what has the potential to make your print marketing more effective? Personalization is the key to keeping customers talking about your business (no matter the size). Creating relevant content and messages for a particular audience is the core of marketing, but it can seem like a daunting task. Technology and the internet … Read More >

5 Ways to Better Your Real Estate Postcard Marketing

Studies show that 56% of customers find print marketing to be the most trustworthy medium. As a result, delivering direct mail to your target audience is an effective move for your real estate business. Postcards are essential for exposure and developing a steadier flow of business. Here are some ways to help you give your … Read More >

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