content marketing Archives - IAS Marketing Services

Importance of Reviews on Social Media

Company reviews on social media are more important now, than ever before. Consumers are doing their research before they decide to do business with you and an astonishing 90 percent of respondents who remembered reading online reviews claimed that positive reviews influenced buying decisions. Additionally, positive reviews on Google Business have the potential to increase … Read More >

5 Marketing Trends To Watch For in 2019

The boom of content marketing and its ever-changing nature forces us to constantly be on the lookout for the latest trends. Here is a list of five marketing trends to watch for this year. Multicultural Marketing: For many companies, diversity and inclusion is one of the most pressing and difficult issues to overcome. There are … Read More >

A Local’s Guide to Vegas in the Summer

Despite the extreme change in the Vegas weather during the summer months, locals are typically not disturbed by the 115-degree days. Guests are still visiting from around the world and there are fun activities for everyone to indulge in. Pool Season: Whether you enjoy swimming and lazing in the sun or partying and seeing top-notch … Read More >

How to Captivate Your Audience With Infographics

Infographics are one of the most appealing forms of visual content. This is because infographics help present complex information in a visually appealing and clear manner, assisting one’s target audience in the understanding of sophisticated topics. Here are some tips to help you add value to your infographics, thereby increasing engagement and brand awareness. Consider … Read More >

5 Email Marketing Tips for Better Engagement

Email holds one of the top positions for influential sources of information, and has for quite a while. With an average ROI of 3,800% and 3.7 billion users globally, it is predicted to grow significantly in the coming years. Though these statistics are great for email marketers, competition is high and it is easy to … Read More >

The Importance of Repetition in Marketing

Repetition is one of the most important aspects of successful marketing. The process of purchasing is one of discovery and making informed choices. The marketing and content that your brand produces is part of an educational process in which the buyer is learning about their needs, potential solutions and outcomes. Because repetition is a key … Read More >

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