brand Archives - IAS Marketing Services

DOs and DON’Ts of Direct Mail

Direct mail marketing to potential customers can be incredibly effective and lucrative if done properly. Here are several tips to make sure you get the biggest ROI from your direct mail campaign. Don’t Clutter Your Direct Mail: There’s nothing worse than overwhelming your direct mail recipient with a ton of words, figures and calls to … Read More >

Digital vs Print Marketing- Which is Best?

In an increasingly digital world, many brands are utilizing digital marketing strategies as the primary way to connect with audiences. The reality is that traditional marketing tactics are still effective- especially when used in combination with digital tactics. So how does one develop a plan that maximizes the effectiveness of each channel? First, in order … Read More >

Importance of Personalization in Marketing

Are you wondering what has the potential to make your print marketing more effective? Personalization is the key to keeping customers talking about your business (no matter the size). Creating relevant content and messages for a particular audience is the core of marketing, but it can seem like a daunting task. Technology and the internet … Read More >

How to Save Time Creating Content

When done properly, creating effective content takes time. The reality most likely is that you’re a busy entrepreneur with a ton on your plate. Luckily, there are ways to streamline the process, save time and still create content that is meaningful to prospective and existing clients. Quality, Not Quantity: It is unnecessary to create a … Read More >

How to Captivate Your Audience With Infographics

Infographics are one of the most appealing forms of visual content. This is because infographics help present complex information in a visually appealing and clear manner, assisting one’s target audience in the understanding of sophisticated topics. Here are some tips to help you add value to your infographics, thereby increasing engagement and brand awareness. Consider … Read More >

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