Our Stories

Marketing Company Celebrates 15 Years as a Small Business in Sarasota

The American Dream Is Still Alive!

As she was starting Innovative Agent Services (IAS Marketing) at the corner desk in her bedroom, Tina Darling (Owner) never imagined it would turn into something like this. Last month marked their 15th year in business. With a 5100 square foot building, 9 full time employees, and two outside Sales Reps on the East Coast they are able to successfully serve over 4,000 clients with all forms of marketing.

Starting with only the Realtor email blasts, their list of services has grown as the demands have grown. “We only add services to the list if they are requested.” says Elizabeth Reynolds the VP of Business Development. “As soon as we get asked for the third time, we start figuring out how we can make it work. We’re not the type of business to say no.” Their services now extend to full service printing, graphic design, websites, social media, mailings, and more.

They try to be very involved and support the local community. For instance, they are longstanding Business Partners of the Realtor Association of Sarasota and Manatee. Tina Darling and Elizabeth Reynolds both serve on several committees including Chair and Vice Chair positions. Elizabeth Reynolds is also the Communications Chair for the Sarasota Young Professionals Group. They are also members of the Sarasota Chamber of Commerce, Women’s Council of Realtors, Lakewood Ranch Business Alliance, Pinellas Realtor Organization, and the Realtors of the Palm Beaches and Greater Fort Lauderdale. Outside of serving on boards and committees, they also like to make sure everyone at IAS is able to give back to the community. They find opportunities for their team to get involved by volunteering with All Faith’s Food Bank, hosting an annual blood drive, and by participating in any Fundraisers that the clubs are hosting.

Heading into 2018, they plan to continue on the same path while expanding exponentially. “In looking back over the last 15 years I am just blown away by what we have accomplished” says Tina Darling, Founder & CEO of IAS Marketing Services, “I never intended for it to get this big but we are just thrilled with the success we have experienced! We have a phenomenal team put together that focuses on customer service, quality and turnaround time.  Looking ahead to 2018 and beyond finds us making plans to develop new services, offer additional products and partner with some great vendors for buying power which will help us keep our prices low. If you haven’t used IAS Marketing Services lately, you may want to give us another look!”

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