Shapes, Fonts & Colors…OH MY!

Thank you so much for your logo order with IAS Marketing Services, we look forward to working with you on this project. The following questionnaire will allow us to get a little insight into your preferences and design style prior to getting started.

Basic Information

Let's Talk Fonts (Typography)

What does typography say about your brand? Typography is crucial in the design of your brand identity.

The typography in your logo can be as impactful as a graphic. And even if you do have a graphic (logomark) in your logo design, the typography used with it says a lot about your brand.

Let's Think in Color

Colors can speak to consumers subconsciously and stir emotion. Yet, getting the desired reaction isn’t as simple as picking a calming blue or earthy green.

Let's Help Your Logo TAKE SHAPE

In addition to color and typography, logo shape sets the tone for your business.
Shapes used to be added to logos just for aesthetic appeal. But visual communications research proves that specific shapes prompt psychological overtones in the subconscious, with the ability to intensify the message to your target audience.

Like many things in life, logo shapes are not black and white. When paired with colors, fonts, and imagery, they can take on other connotations and meanings.