How Digital Marketing Affected Small Businesses in 2019
As a small business owner, you're definitely aware of the fact utilizing online marketing is essential in your strategies. It not only drives brand awareness, but it is integral in the survival of your brand. More and more consumers are turning to online research and shopping, making digital marketing vital.
Here's some numbers to prove our point:
74% of consumers rely on social media to guide purchasing decisions.
60% of consumers begin their product research with a search engine.
75% of local-intent mobile searches result in offline store visits within 24 hours.
Does it seriously matter? Yes.. here's why:
14% of small businesses fail because they ignore their customers' needs, while the name number fail because of poor marketing.
67% of all clicks go to the first five organic results.
91% of small businesses planned to increase advertising budgets in 2019.
If you're like the majority of small businesses, utilizing more of your resources toward marketing makes you anxious, but the reality is that it can be incredibly effective. First, you need to educate yourself about digital marketing. Then, it a good idea to hire a seasoned marketing agency to assist. Heed their advice.
Digital marketing was important for small businesses in 2019 and will continue to be an essential factor in your success in 2020 and beyond.