The real estate industry is dynamic, with constantly shifting trends in marketing and tracking technologies. Add millennials joining the house-hunting market in huge numbers and real estate professionals have a recipe for success! Real estate and email marketing go hand-in-hand as long as you're sending the right type of emails to your clients. Here are several email marketing tips for real estate agents to help grow and nurture a strong customer base.

Signup-Form: The first thing you need to do is set up a form where people can opt-in to your email list. Make sure you let them know how they can benefit. There are many agents that only utilize their logo and headshot, without letting potential subscribers know how what's in it for them.

Establish Your Goals: What is your goal for your email marketing campaign? Is it to grow your Instagram following? Get traffic to your website? Nurture listing prospects? Your goals need to match your overall real estate business goals.

Start With A Strong Welcome: A welcome email is an excellent way to introduce all types of leads to your services. Whether the customer has opted in at your open house or on your website, a welcome email will thank subscribers for opting-in and why you're the best person to help them purchase or sell. This is a great way to get a leading edge on the competition. Make sure you keep your email succinct and that it has a call-to-action. Examples include to schedule a phone call, meeting or to connect with you on social media.

Add Value: Your prospective clients want to know you're an expert on the local market. There's no better way to convey this than to provide valuable content within your email marketing. This is also a way to keep you on the forefront of your potential clients' minds. Provide content such as tips and neighborhood news, but make sure that it isn't too long and is easily skimmable. Also be sure to make it shareable!

Make Emails Mobile-Friendly: Most of us read at least some of our emails on our mobile devices and it is on the rise. Think about how often you reply to email on your smartphones when you're out at different open houses and showings. If you want your email to be read, you need to make sure it will work on a phone screen.

Analyze the Data: As you as your track the results, analyze the data and tweak your campaigns to optimize results, it won't be long before you determine what works best for your business. Tracking open rates and click-through rates will let you know if your email campaign is working.

Follow these tips to help leverage your email lists and marketing campaigns in a way that assists you in building your real estate business.