Small Business Archives - IAS Marketing Services

5 Social Media Campaign Ideas to Try in 2020

In marketing, paying attention to different social media trends is important, especially because 45% of the world population is active on social media. Although every social media campaign can’t reach the same amount of attention as the ALS Ice Bucket Challenge, for example, there are several things you can try to improve your social media … Read More >

What You Need For a Successful Marketing Strategy in 2020

With Thanksgiving coming up tomorrow and Christmas right around the corner, it’s essential you plan your 2020 marketing strategy now. Here are some elements to ensure it is successful. Carve Out a Budget: If you’re serious about increasing brand awareness, you first must create a plan for how much you plan in investing in your marketing. … Read More >

5 Holiday Marketing Tips for Small Businesses

With Halloween behind us and Thanksgiving and Christmas quickly approaching, it’s time to deck the halls and be merry! It’s evident that this time of the year is filled with holiday marketing campaigns as far as the eye can see. You already know that this is the time to take advantage of the “season of … Read More >

Benefits of Using Facebook Live For Business

In this age of instant content, utilizing platforms like Snapchat, Instagram Stories and Facebook Live have the potential to assist your business in reaching its core audience better than before. Obviously many are hesitant about such undertakings, but there are a multitude of legitimate benefits when brands utilize Facebook Live for business. Unique Content: For brands … Read More >

How To Use Instagram For Business

To date, Instagram is one of the largest social media networks on the Internet. After being acquired by Facebook in 2012, Instagram has continued to improve and refine itself through the years. Not familiar with Instagram? In a nutshell, it’s a photo and video sharing service where one can view others’ posts and engage (e.g. … Read More >

Bridging The Gap Between Social Media and Email Marketing

If done correctly, email marketing and social media can work together in tandem to increase leads as well as develop brand awareness with your target audience. Upon primary examination, many feel as if e-blasts and social media marketing are on completely different ends of the spectrum. This is untrue as they undoubtedly have the potential … Read More >

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