Print Marketing Archives - IAS Marketing Services

5 Easy Marketing Tips for New Businesses

The world of business is cut-throat and up to 50% of new companies and startups fail within the first five years. What are the keys to achieving success when starting a new business? Among hard work and commitment to steady growth, having a well-rounded marketing plan is critical. Providing your new business with the proper … Read More >

Top Local Marketing Tips

Local businesses face different challenges than larger, national ones when it comes to marketing themselves. Maximize your local visibility by utilizing these five marketing tips for small businesses. Send Postcards: Direct mail is still a proven way to let local customers know about your business. Start with creating a list of viable prospects in your area … Read More >

DOs and DON’Ts of Direct Mail

Direct mail marketing to potential customers can be incredibly effective and lucrative if done properly. Here are several tips to make sure you get the biggest ROI from your direct mail campaign. Don’t Clutter Your Direct Mail: There’s nothing worse than overwhelming your direct mail recipient with a ton of words, figures and calls to … Read More >

5 Easy Summer Marketing Tips

Summer is finally here and with all the changes in the weather comes the opportunity for you to give your brand’s marketing strategy a boost and use a seasonal “hook” to promote your company. A seasonal marketing campaign is one of the best methods to keep your clients engaged during the year’s hottest months. Looking … Read More >

Digital vs Print Marketing- Which is Best?

In an increasingly digital world, many brands are utilizing digital marketing strategies as the primary way to connect with audiences. The reality is that traditional marketing tactics are still effective- especially when used in combination with digital tactics. So how does one develop a plan that maximizes the effectiveness of each channel? First, in order … Read More >

Importance of Personalization in Marketing

Are you wondering what has the potential to make your print marketing more effective? Personalization is the key to keeping customers talking about your business (no matter the size). Creating relevant content and messages for a particular audience is the core of marketing, but it can seem like a daunting task. Technology and the internet … Read More >

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