Eblast Archives - IAS Marketing Services

5 Easy Marketing Tips for New Businesses

The world of business is cut-throat and up to 50% of new companies and startups fail within the first five years. What are the keys to achieving success when starting a new business? Among hard work and commitment to steady growth, having a well-rounded marketing plan is critical. Providing your new business with the proper … Read More >

5 Easy Summer Marketing Tips

Summer is finally here and with all the changes in the weather comes the opportunity for you to give your brand’s marketing strategy a boost and use a seasonal “hook” to promote your company. A seasonal marketing campaign is one of the best methods to keep your clients engaged during the year’s hottest months. Looking … Read More >

Digital vs Print Marketing- Which is Best?

In an increasingly digital world, many brands are utilizing digital marketing strategies as the primary way to connect with audiences. The reality is that traditional marketing tactics are still effective- especially when used in combination with digital tactics. So how does one develop a plan that maximizes the effectiveness of each channel? First, in order … Read More >

How to Create an Effective Email Subject Line

Just like the content itself, the subject line for your email campaign should be carefully considered. Even if you created the best email, if nobody opens it, you’ll never be able to accomplish the goals behind your campaign. Here are some tips to help you create an email subject line that resonates and encourages readers … Read More >

5 Strategic Trade Show Marketing Tips

Companies spend thousands of dollars every year to attend and promote their brands at trade shows. It is important to make sure as many attendees as possible come by your booth. Whether your budget is large or small, here are some easy and creative ways to drive more traffic to your brand’s booth at a … Read More >

5 Email Marketing Tips for Better Engagement

Email holds one of the top positions for influential sources of information, and has for quite a while. With an average ROI of 3,800% and 3.7 billion users globally, it is predicted to grow significantly in the coming years. Though these statistics are great for email marketers, competition is high and it is easy to … Read More >

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