#teamIAS, Author at IAS Marketing Services

DOs and DON’Ts of Direct Mail

Direct mail marketing to potential customers can be incredibly effective and lucrative if done properly. Here are several tips to make sure you get the biggest ROI from your direct mail campaign. Don’t Clutter Your Direct Mail: There’s nothing worse than overwhelming your direct mail recipient with a ton of words, figures and calls to … Read More >

Importance of Reviews on Social Media

Company reviews on social media are more important now, than ever before. Consumers are doing their research before they decide to do business with you and an astonishing 90 percent of respondents who remembered reading online reviews claimed that positive reviews influenced buying decisions. Additionally, positive reviews on Google Business have the potential to increase … Read More >

5 Blogging Tips for Beginners

Having a blog is a valuable tool because it can help you develop an online presence, attract leads and engage with your audience. It usually consists of a series of editorial content that demonstrates industry expertise. Blogging can also assist with driving traffic to your website and convert that traffic into leads. Here are some … Read More >

5 Easy Summer Marketing Tips

Summer is finally here and with all the changes in the weather comes the opportunity for you to give your brand’s marketing strategy a boost and use a seasonal “hook” to promote your company. A seasonal marketing campaign is one of the best methods to keep your clients engaged during the year’s hottest months. Looking … Read More >

Digital vs Print Marketing- Which is Best?

In an increasingly digital world, many brands are utilizing digital marketing strategies as the primary way to connect with audiences. The reality is that traditional marketing tactics are still effective- especially when used in combination with digital tactics. So how does one develop a plan that maximizes the effectiveness of each channel? First, in order … Read More >

5 Marketing Trends To Watch For in 2019

The boom of content marketing and its ever-changing nature forces us to constantly be on the lookout for the latest trends. Here is a list of five marketing trends to watch for this year. Multicultural Marketing: For many companies, diversity and inclusion is one of the most pressing and difficult issues to overcome. There are … Read More >

Masterpiece Garage